This is precisely the impact that the yellow-shirted sanitation marketing team from International Development Enterprises (IDE) were hoping they would have.Aid agency gives villagers a toilet. Result - they come back later to find it is being used for storage, or to house animals.
Cambodians' toilet habits are causing serious problems - and gently suggesting changes has not worked.
Most of this small south-east Asian country's people live in rural areas - and only one in five of them have access to a toilet.
In fact, people are twice as likely to have a mobile phone.
Enterprise company visits village, tells them why they need toilets, and offers to sell them a simple and cheap design. Result - the villagers are queueing up to get one. Rival companies are set up, reverse-engineer the toilets and start up in competition. Toilets become a status symbol.
Aid encourages dependency and stifles economic activity. Thinking outside the box (sorry) stimulates growth and gets results. It's a chain reaction.
All together: yes we CAN.