He's at it again! A while ago, I commented on Gordon Brown's tearful performance with Piers Morgan and concluded that it was a cynical bit of PR.
Now he is appearing in Tesco's magazine talking about the death of his mother (source).
He is clearly being advised to show a more human side in the run up to the election. The focus groups show that people just don't connect with a lumbering, funny-looking Scottish control-freak bully, and the PM's advisers seem to think that all it will take is a few 'personal' interviews where he 'shows his pain', and all will be well.
It won't, because even my dog can see that this is a most cynical and hypocritical bit of showbiz.
It's too late, Gordon. Have some self-respect and just stop it.