Encouraging child smokers

Just in, this from Health Secretary Andrew Lansley:

The Government has commissioned extensive research into what motivates young people, especially boys, to do something. The inescapable conclusion is that making something forbidden and hiding it from view is the most effective way to get young people to try something out. Indeed, even to adults, the phrase 'under the counter' is suggestive of secret pleasures and forbidden fruit, and used to work very well in the sale of pornographic materials in earlier times. We are confident that this measure will work spectacularly to get more young people than ever before to try smoking. Peer pressure is all very well, but this approach uses proper psychology, like what them scientists do.

Of course.