I think I have a new favourite hate-word. If you've read this blog for a while, you will know that I have a thing about the word 'appropriate'. Not in its proper sense, however; only when used by the Righteous to mean 'something that I personally don't approve of, and no-one else should either'. Like a kiss in the playground being 'inappropriate contact'. Or a man whistling at a pretty girl demonstrating 'inappropriate behaviour'. Behind the word is a mass of arrogance - that what I don't like is what no-one should like. But then reading the quotation from the BBC article I had a sudden shock. Here is a word that is worse, I think.
"Clear and easily understood information is central to ensuring that everyone is aware of the risks of excessive alcohol consumption and can make informed choices about responsible drinking," it said.Responsible drinking. Have you ever heard a phrase that drips with quite as much misanthropic and miserable sourness?
Responsible drinking. It's so very prim and prissy, like the man who folds his Y-fronts before getting down to some carefully-planned and 'appropriate' contact with his wife.
Responsible drinking. How utterly, utterly wet. The very phrase makes me want to get totally rat-arsed on pints of absinthe and smash up a town centre or two.
Don't drink, don't smoke, eat moderately and exercise appropriately. You won't live for ever, but it will seem like it.