Lovely word, 'passion '. Depending on the context, it can mean head-over-heels in romantic love, or blank-eyed and drooling with sheer lust, or even committed with a life-shaping intensity to an object or activity that is more important than life itself. That's ignoring the religious meaning, of course, of the transcendental and redemptive power of sacrifice. All pretty major stuff, I'm sure you will agree.
Which is why I get either annoyed or depressed (depending on my mood) when I see the word used as a marketing tool - "Passionate About Sandwiches" and the like. As with much in the world of worthless corporate bullshit, once you are tuned in you see it everywhere. I thought I had seen the bottom of the pit when I read the CV of an aspiring employee to learn that he or she was "passionate about developing social marketing tools in a business context", but I was wrong. Deeply wrong.
We have a rest room at work with a sink, kettle and fridge. In the absence of proper lockers, it's where I dump my bike gear when I am at work. After a wet ride in, I can take over most of the room by draping my kit over every available surface, but normally I put the suit on a hanger and suspend it from a window sill - as you do. Recently I have shared my windowsill with a jacket.
It's a corporate jacket, one of those supplied to 'guest-facing' staff to ensure that we present a coherent customer image, part of a suit which (from the size) has been issued to a diminutive female employee. She probably leaves it in work, and travels to and from the workplace in something warm, weatherproof and, above all, not corporate. It is the cheapest, nastiest piece of junk tailoring I have ever seen. It is shapeless, thin and tacky, with a high nylon content. So far, so unremarkable, but then I chanced to see the label on the inside.
Thus is the demeaning of a fine English word complete. It's also a use of the word 'tailoring' of which I was previously unaware.
Anyway, it's the last day of the year and the first day of the rest of our lives, so we had better get on with it. A Happy New Year to everyone who reads this blog. I wish you and your loved ones peace and prosperity in 2013, while fully aware that this is merely an optative statement and has no transformative power over anyone's actual life.
Have a good one, and think of me at midnight when it all kicks off.
Seriously, all the best.