Sunday, 17 February 2013
A little game for you
Following on from the last post about food and its sources, I will let you into a little game I play when I am in the supermarket.
There are three things which are routinely added to the food you eat, and which ought to be avoided where possible. These are artificial flavourings, artificial colourings, and preservatives. If a product is advertised as free from any of these, you can bet your life that what is not being said is the real story. You can translate the advertising or packaging as follows:
NO ARTIFICIAL FLAVOURINGS!!!
Full of artificial colourings and stuffed with preservatives.
NO ARTIFICIAL COLOURINGS!!!
Flavours from a chemistry lab, and it won't rot in a million years.
But the colourings and flavour all begin with the letter E.
I say this on the basis that the manufacturers know that artificial additives are unpopular, and therefore if they were able to claim (honestly) that the product was made without a certain type of additive, they would do so, and in capital letters and a snazzy font.
Check the ingredients list on the side of the packet for the additives not mentioned in the headline. You will see I am right.
OK, confession: white (undyed) smoked haddock doesn't taste the same. Guilty on this one.
Posted by Richard at 23:30