If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter.

- George Washington

Saturday, 21 November 2009


I've just visited Halford's (being the only emporium that approaches the description of 'Motor Factor' round here these days, after the closure of three other outlets, one a complete treasure for the mechanically-minded, and sadly missed) this morning, to get some cable-ties and a couple of bits and bobs.

And there, before my very eyes, was a whole rack of 'Wipes'. Wipes, you know, as in 'Baby Wipes', or those delicately-labelled 'Moist Wipes' (arse, emergency, for the use of). There were:
  • Leather Wipes
  • Carpet and Seat Wipes
  • Dashboard Wipes
  • Glass Wipes.
All identically-packaged, distinguished only by the colour, and I would guess containing exactly the same product, perhaps with a slightly different formulation in the moist bit and a different aroma. And there, at the end of the row, in a display of its own:
  • Sat Nav Wipes.
Takes niche marketing to a whole new level.

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